But if they can disrupt even a fraction of the frauds out there, Browning says, anyone keeping a scammer distracted means protecting another victim. Browning and other scam baiters have attracted so much attention that even though many scammers seem to know their names, they also know they're scraping just the tip of the iceberg. Attracting millions of subscribers, they lure unsuspecting scammers in, waste their time, take their files and disrupt their operations. Over the past couple of years, a growing cohort of scam baiters have found success using YouTube and other video sites to share their exploits. Now the fraud has gotten so big that some people's righteous anger has boiled over into action. Read more: Gift card scams are growing, and retailers aren't doing much about it The retailers he worked with were aware of gift card scams even back then, Roberts added, but it was small enough that "they mostly didn't really care." In exchange, the site would help people track, manage and swap the cards with other users. Back then, the company encouraged people to register their gift cards through his service. "They don't really know who's holding onto these gift cards," said Mark Roberts, who helped co-found the startup Leverage in Southern California nearly two decades ago.
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